I still have a few ideas up my sleeve once I have book two complete but one method that I have started to employ in my personal dealings is; well if you want me to buy that big ticket item (the car) or change my mortgage financing, you need to go to this link and buy my book. This seems to work with a degree of success, though there are far too many people who have promised to buy my book and have yet to do so.
But I have made a few unsolicited sales to people that do know me or are acquainted in some way. Their comments and feedback indicate that I do have a readable product that people Will enjoy. Phew.
This just reinforces in my mind that if you have a good product and have provided the product or service that you say you do then this is a far better form of advertising than any spend unless you have shitloads of money to spend on big bucks advertising. Word of mouth is extremely important. This is truth is just as true in my personal marketing strategy as it is in my day job.
Just a reminder to those people that do know me; don't bother coming to me with a raffle ticket or sponsorship request unless you have bought my book. Here