The other day she who must be obeyed turned up at home wearing this 't' shirt. I was literally gobsmacked. Forget Adwords and Facebook adds and anything else you have to pay for here is the ultimate talking point.
If nothing else the 2 or 300 hundred people who work in my building saw me coming today and hopefully I have shamed at least one or two of them into buying my book. We'll see. But I am this 't' shirt every Friday from now on.